The past few years have seen more consumers looking to limit their meat consumption. With vegan and vegetarian movements expected to gain traction for the foreseeable future, there’s a great opportunity for entrepreneurs looking to invest in a plant-based burger franchise.
Plant-based dining is no longer just a trend; the concept is here to stay. In the US, some 6% of consumers are fully vegan, totaling over 9.7M people in the American population. While many have yet to fully transition to a plant-based diet, 39% of Americans eliminate as many animal-related food products as possible.
Furthermore, global estimates report that 42% of consumers think plant-based food will replace meat by 2032. Citing food insecurity, conflict, and climate change, more consumers are making the shift to more healthy and sustainable eating. There’s never been a better time to consider owning a franchise with Stand-Up Burgers!
The Plant-Based Industry
As more consumers shift to a plant-based diet, even part-time, it’s interesting to keep an eye on the industry and see how these changes are affecting the market.
In 2021, the retail sales of plant-based foods in the US totaled $7.4B, an increase of 6.2% over the previous year. With more than 56% of consumers increasing their consumption of plant-based foods, the growth in demand for plant-based products is driving the market by pushing producers to create more vegan options.
Some of the key factors that are driving the increase in the plant-based industry are as follows:
- Younger generations. Millennials and Gen Z consumers are changing their eating habits. In 2020, 61% of female respondents and 34% of male respondents in these age groups were following a vegetarian diet.
- Appealing to all demographics. It’s not actually vegans who are responsible for plant-based eating taking off: it’s flexitarians. Flexitarians quite literally embody the combination of “flexible” and “vegetarian,” in that they reduce their meat intake by choosing more plants and meat alternatives. More brands are catering to both vegans and meat eaters alike in an effort to appeal to all demographics.
- More meat alternatives. There are more products than ever available aimed at reducing meat and fish consumption. Alternatives for fish are on the rise, as the increase in global fish consumption is severely threatening marine fish populations. Mycoproteins, fibrins made from fungus and mushrooms, can be turned into a palate-pleasing meat-like substitute.
- Clean ingredients. Plant-based products are shifting to fewer, simpler ingredients. Producers are turning to more promising replacements for additives commonly used to achieve texture and stability in plant-based formulations.
Our Vegan Burger Franchise
There are many reasons to consider Stand-Up Burgers and our vegan burger franchise! When restaurants incorporate more vegan options into their menus, some reported increases in traffic between 10% and 1,000%, and increased social media traffic from 100% to 15,000%.
With only 1,474 plant-based restaurants in the US, there’s a lot of room for opportunity. Our 100% vegan menu leads the way with delicious vegan burgers, loaded fries, awesome milkshakes, and other familiar, feel-good foods. We’re an innovative industry leader when it comes to new plant proteins and made-from-scratch culinary inspirations. We serve only the best the plant-based world has to offer!
Most of all, we’re committed to making sure our franchisees are successful. We feature an established business model, a comprehensive training program, a robust onboarding process, and continuous support because we’re invested in you. Our investors appreciate our compelling QSR model as a complement to other investments in their portfolios while taking advantage of the benefit of being on the ground floor of the plant-based movement.
At Stand-Up Burgers, we’re taking a stand – for the environment, animal welfare, and your health. Investing in our franchise opportunity means that together we can better our communities, the welfare of our planet, and protect animals. We’re here to lead the way to a more promising future for you, the people you love, and the planet we share.
Stand up for what you believe in! Contact us today to learn more about what it takes to get your Stand-Up Burgers restaurant started.