Eating habits are changing with Millennial and Generation Z consumers: in 2020, 61% of female respondents and 34% of male respondents in these age groups were following a vegetarian diet. It seems that younger consumers are the driving force behind the increase in demand and market boom, making it a great time to consider owning a Stand-Up Burgers franchise.
As people pay closer attention to their food choices, more consumers are choosing meat alternatives. Citing affordability, nutrition, and environmental implications, customers are craving products that deliver the taste, texture, and cooking characteristics of meat.
What’s interesting is that as bigger chains start to take plant-based options seriously, it’s not actually vegans who are responsible for the trend taking off: it’s flexitarians. Flexitarians are quite literally the combination of “flexible” and “vegetarian,” in that they are reducing their meat intake by choosing more plants and meat alternatives.
And the market is reflecting these changes: the plant-based foods market in the US was valued at $7.4B, an increase of $2.6B over the course of three years. The meat substitute market in the US was valued at $1.5B in 2021, and the milk substitute market was valued at $3.1B.
The sustainability aspect of adopting a plant-based diet is drawing more attention from consumers as well. By choosing a meatless meal even just once a week, the impact on the environment is great: plant-based diets can save 1,000 square feet of land, 200 showers worth of water, and 184 miles of greenhouse gas emissions.
Our Franchise Opportunity
With more consumers adopting plant-based diets and a surge in meat alternative food sales, there has been an increase in vegan restaurants opening. While it’s certainly intriguing that more restaurants are offering vegan options, why not choose to own a restaurant that’s all vegan, all the time?
Stand-Up Burgers is on a mission to empower more people to take a stand for eating less meat. Our vegan burgers are bold, cruelty- free, and sustainable. Vegans love us, but our goal is to get more flexitarians and meat-eaters to try our truly remarkable food.
By rethinking and redefining the classic burger, we’re able to encourage customers to make better choices for the environment and animal welfare without sacrificing taste. Our franchise opportunity allows investors to bring Stand-Up Burgers to their community and take a stand for change.
Franchising with Stand-Up Burgers is a great way to break into a booming industry with a trusted franchisor. Stand-Up Burgers is part of the Veggie Grill family of brands, the largest, most influential vegan and vegetarian restaurant company in the US. We’re committed to providing plant-based foods that deliver on being sustainable, humane, and above all, delicious.
We make it possible for investors to get started quickly and on the right track, thanks to our tried–and-true system and proven business model. We’ll help you save time and money while getting your new business up and running and avoiding unexpected costs. You’ll also have our support every step of the way and opportunities to grow your Stand-Up Burgers plant-based empire.
Starting a Stand-Up Burgers franchise is a winning opportunity: you’ll provide consumers with delicious food while taking a stand for the environment, animal welfare, and your health.
Stand up for what you believe in! Contact us today to learn more about owning a Stand-Up Burgers franchise.